SOCIAL MEDIA AND DIGITAL MARKETING MANAGER

+Acumen is seeking a digital mastermind to develop and implement online marketing strategy for the world’s school for social change; this is an exciting opportunity for someone with at least 5-8 years of relevant experience and a passion for tackling global poverty.

Acumen

Acumen is changing the way the world tackles poverty by investing in companies, leaders and ideas. We invest patient capital in businesses whose products and services are enabling the poor to transform their lives. Founded by Jacqueline Novogratz in 2001, Acumen has invested more than $106 million in 96 companies across Africa, Latin America, South Asia and the United States. We are also developing a global community of emerging leaders with the knowledge, skills and determination to create a more inclusive world. In 2015, Acumen was named one of Fast Company’s Top 10 Most Innovative Not-for-Profit Companies.     

About +Acumen

Our +Acumen team is building the world’s school for social change – a global learning community for social change-makers. +Acumen is a new initiative started in 2013 with the vision of equipping thousands of passionate people with the tools, insights and community to step up and create change.  We do this in two ways:

  1. We offer free and low-cost online courses that help to democratize access to the best tools to change systems which keep people entrenched in poverty
  2. We find the “best” people and connect them to Acumen & each other at scale

To date +Acumen has reached 300,000 people from 190 countries through its courses. +Acumen also manages various in-person networks – such as chapters, alumni, and course volunteers – that allow our broader course community to get more involved in supporting Acumen and each other.

Where You Come In

Your mission, should you choose to accept, is to take +Acumen’s online and digital marketing presence to the next level. Over the next three years we seek to get on the path to financial sustainability and to fulfill our goal of enabling millions to become more active and effective at tackling problems of poverty.

You will be responsible for +Acumen’s online voice and presence: writing, maintaining and continuously improving the quality of brand-relevant content across all our digital channels, including our website, blogs, email marketing, and social media platforms. You will help drive our digital marketing strategy while improving the quality and diversity of our content, monitoring engagement and performance using various analytic tools, and constantly iterating to drive success as measured by growth and conversions. Expert copywriting and editorial skills are a must. Reports to the Director of +Acumen.

Success in this role will be defined by your ability to think strategically, synthesize complex information about +Acumen’s work, and apply your digital marketing expertise to reach the audience that we seek to engage.

Who You Are

First and foremost, you are a tech-obsessed, social media junkie who is intensely curious about the world and passionate about making it a better place for all. You’re a team player who shares Acumen’s values. You’re a thinker-doer, superior writer and storyteller, with a mindset for flawless execution. Numbers are your friend and you can tell a story with data to help the team make better decisions.
 

  • 5-8 years of experience in a similar role (digital, content strategy, online marketing); 8-10 years of experience overall
  • Native “digital thinker” with a proven track record of developing and executing a variety of content across social media and online platforms, including text, photo, graphics, and video
  • Social media expert with knowledge of best practices and experience and absolute comfort using content management systems
  • Understanding of how to create SEO-friendly content
  • Skilled with Adobe Creative Suite, Microsoft Office, MailChimp, SplashThat or other email marketing platform; basic HTML and video editing experience is a plus
  • Experience using one or more of the following tools: Google Analytics, Radian6, Sprout Social, Hootsuite, Salesforce Marketing Cloud
  • Demonstrated comprehension of managing or growing a newsletter
  • Exceptional listener and communicator—written, oral and visual—with a high attention to detail
  • Critical thinker accustomed to working, problem solving and collaborating thoughtfully in a fast-paced environment
  • Ability to collaborate effectively with different colleagues and personalities, at all levels both externally and internally, and across a variety of functions and geographies

Additional characteristics we look for in all roles at Acumen:

  • Commitment to and enthusiasm for the organization’s mission to change the way the world tackles poverty, and respect for our core values: generosity, accountability, humility, audacity, listening, leadership, integrity and respect
  • Ability to thrive when there is ambiguity, remain cool-headed when there are curve balls, and withstand the tests of a rapidly changing environment with resilience and resolve
  • A sense of humor (really)

Location

New York, NY OR San Francisco, CA

Deadline

The deadline to apply for this position is Friday, June 16, 2017 but candidates are encouraged to apply early, as applications will be reviewed on a rolling basis.

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Please describe a situation in which you had to manage a process in an uncertain and fast-paced environment. How were you able to navigate the ambiguity while engaging other stakeholders in the process? (150 word max)*
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